2009-05-13 14:06:49
Pokerstars Offers One of the Smallest Sign-up Bonuses in the Industry
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As much as I love Pokerstars, their initial deposit bonus pales in comparison to those that are offered by other competing rooms in the industry.
Pokerstars, for instance, offers all of its new customers a 100% deposit bonus of up to $50.
Other rooms, including Full Tilt Poker and Party Poker, offer hundreds of dollars more.
What gives? Pokerstars is the biggest online poker room in the world, and they presumably have more money in their coffers than anyone else.
The reason why Pokerstars doesn't give out bigger bonuses? Because they don't have to.
Pokerstars is already the biggest online poker room in the industry. They are HUGE, and getting bigger by the day.
They are a massive snowball that is rolling down a hill, growing in size by the day. They have the most action (by far) of any site in the world, so people naturally want to play there. They have the biggest tournaments, the most cash game tables and the biggest selection of SNGs - this is important when it comes to luring in new business.
In addition to that, Pokerstars benefits from tremendously positive word-of-mouth advertising.
Whether Pokerstars offered a $50 bonus or a $500 bonus - it really doesn't matter, as people would join the site anyways. I mean, who doesn't have a Pokerstars account in this day and age? I can't really think of anyone who plays online poker who doesn't have a Pokerstars account. Due to their aggressive marketing and tremendous word-of-mouth, Pokerstars is usually the first site that a new online poker player will sign up for.
Other smaller rooms need to ratchet up the size of their initial deposit bonuses in order to lure new customers. There is a ton of competition in the online poker industry, and one of the easiest and most eye-popping ways to separate yourself is to offer a big sign-up bonus.
Full Tilt Poker got their start in the industry by offering a 100% sign-up bonus of up to $600. They have grown into being the second largest room in the world, and probably don't need to offer such an aggressive bonus any more. However, at this point, they are basically stuck with a big bonus. I mean - they can't exactly lower their sign-up bonus, as this would look very bad.
Party Poker recently increased the size of their sign-up bonus in an effort to increase their market share.
Generally speaking, the smaller rooms will have the biggest sign-up bonuses. They don't have as much money in their advertising budgets to market their sites, so instead they rely on extremely large sign-up bonuses.
Also, don't count on Pokerstars increasing the size of their sign-up bonus anytime soon - they are doing just fine as it is.
Filed under: Full Tilt Poker Bonus Promotions
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