2010-07-15 23:56:00
In The Years Ahead, Online Poker Rooms Will Need To Pay out More for Customer Acquisitions
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As you have probably figured out on your own, the online poker industry is extremely competitive.
Companies like Pokerstars, Full Tilt Poker and Party Poker are in a constant state of battle as they scramble for new customers.
The online poker industry continues to grow and continues to mature. As online poker players become more and more savvy, the cost to acquire new customers goes up.
What does that mean for you? It means increased bonuses and more lucrative player promotions.
Let's take a look at a company like Pokerstars.
For the longest time, Pokerstars offered an initial sign-up bonus of $50. $50! Compared to the bonuses offered by sites like Full Tilt Poker, this offer paled in comparison.
In order to maintain their competitive edge, Pokerstars HAD to introduce a bonus that was more in line with industry standards. So, the $50 was tossed out in favor of the current bonus of up to $600.
The war is not only fought to acquire new customers, but also to keep existing ones as well.
This means that online poker rooms will continue to offer more and more lucrative promotions to existing customers in an attempt to get them to stay. This translates into more reload bonuses, increased value-added tournaments and more outlandish (and profitable) promotions.
Customer acquisitions costs are rising, and so are customer retention costs.
What does this mean for you? It means more money in your pocket.
As online poker rooms attempt to out-do one another, more and more money will be spent on customers. Did one room just unveil a new $600 reload bonus? Well, you can be sure that the other major rooms will be sure to match. Did one room just increase the size of their initial deposit bonus? Well, you can be sure that the other online poker rooms will be sure to match that as well.
As the online poker industry continues to mature, the billion dollar companies that rule the industry will be forced to commit even more money to keep their existing players and acquire new ones.
This is win/win if you are a player, and you should definitely look to take advantage of this trend going forward.
Filed under: Pokerstars Bonus Promotions
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